is elf really cheaper? comparing prices of elf eyelid primer, elf mineral eyeshadow primer, UDPP, TFSI...

Don't get fooled by cosmetics companies!

Before i start this entry, I just wanna clarify that I AM an elf fan. I have many many products from elf. But I just discovered something today that I feel that I should share with you. This entry is only targeted to the elf eyeshadow primers. I still love many of their other products.

I'll just be straight forward here. e.l.f isn't as cheap as you think!

elf eyelid primer - USD$1
elf mineral eyeshadow primer - USD$3
Urban Decay Primer Potion - USD$18
Too Faced Shadow Insurance - USD$17

On first look, it does seem that e.l.f is SO MUCH CHEAPER. But is it really?

elf eyelid primer - USD$1 1.5ml
elf mineral eyeshadow primer - USD$3 5ml
Urban Decay Primer Potion - USD$18 10ml
Too Faced Shadow Insurance - USD$17 10ml

Can you see it now? It's unfair to compare prices like this, because the cheaper one is giving you less products! MUCH LESS.

If you compare them fairly,
10ml of elf eyelid primer - USD$6.67
10ml of elf mineral eyeshadow primer - USD$6
10ml of UDPP - USD$18
10ml of TFSI - USD$17

It is still much cheaper. I'm just saying that its not as cheap as it looks. It seems like a 1:17 ratio when its actually only a 1: 3 ratio!

And its kind of funny when I read reviews of the elf eyelid primer on the elf website.. Someone said that the elf eyelid primer worked the same as the elf mineral eyeshadow primer, and that she will be switching to the eyelid primer now since its so much cheaper, and that elf shouldn't have launched the eyelid primer. Little did she know, that the price-per-ml of the elf eyelid primer is actually more expensive than the elf mineral primer!

And why did i said that elf fooled us? Because they do not indicate the volume of their products anywhere on the website! So you would never know when you place your order!

Also, bear in mind that the shipping cost when you order from elf website. And for Singaporeans, shipping cost to Singapore, as well as spree handling fees etc. The elf eyelid primer can be up to $7 mineral primer up to $15. It's almost the same as UDPP and TFSI already, and furthermore, UDPP and TFSI can be purchased readily at Sephora.